Brand planning, Instagram campaign strategy, $5k Kickstarter funded. (2018)

PARAMINE is a start-up founded by Devin Ajimine, a Class of 2019 graduate of the University of Portland. PARAMINE is a minimalist design brand and community centered around creativity and the side-hustles of its members. My role in this project involved brand consulting, influencer management, content production, and social media strategy. A general overview of our strategy was presented to a University of Portland Digital Marketing class following the successful campaign. (See Below)

PARAMINE Social Media Overview

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